February 2017, The Age issue
We look at the role of creativity in transforming what it means to be 'old' – and why well-designed products and services should be solving problems for every age
We challenged Karmarama (who are also behind the Feb issue cover) and Mother London to devise marketing campaigns that could sell the idea of getting older as a positive - See their responses to our brief in the issue.
Eliza Williams discusses advertising’s responsibility to change the narrative around ageing and address its own ageism issues.
Patrick Burgoyne also examines how the creative industry has risen to the challenge of designing for older populations – and how the work in the NEW OLD show addresses some of the key aspects of improving life as we get older.
Keiji Kawahara writes on why Japan is often cited as a country with an enlightened attitude toward age.
Ali Hanan explains how her Creative Equals ‘Returnships’ programme is helping mothers get back to work in the creative industries.
Plus much more!